your favorite nerdy goth mom
ABOUT ME
Hi, I’m Bettie Rage, your favorite nerdy goth mom, dungeon mistress of chaos, and full-time spellcaster of sarcasm, with enough “free mom hugs” to go around.
I mix TTRPG lore (like D&D), pop culture commentary, and a smoky eyeshadow or two to create nerdy content that’s as informative as it is dramatic. If you’ve ever wanted your fantasy worlds explained like gossip at a glam funeral, you’re in exactly the right place.
From breaking down the Weave on Lashes & Lore, to crafting affirmations for modern-day adventurers, to turning iconic women into playable TTRPG characters, my mission is simple: make magic feel personal, accessible, and unapologetically weird.
That’s also why I started Welcome to Mom’s Table, a series for D&D beginners, where the only rule is that D&D is for everyone, and there’s zero gatekeeping allowed.
So pour a cup of tea (or something stronger), swipe on your darkest lipstick, and let’s talk monsters, myths, and metaphysics, with love, eyeliner, and a healthy dash of doom.
lashes & lore
Lashes & Lore is a long-form YouTube series where gothic glam collides with geeky deep dives. Hosted by Bettie Rage, your nerdy goth mom, the show unpacks Dungeons & Dragons lore (and other nerdy lore) with humor, sarcasm, and a full face of makeup. Each episode blends dramatic storytelling, real in-game history, and beauty-fueled commentary to make even the darkest corners of the multiverse feel fabulous, fun, and accessible to everyone.
Because honestly, why can’t we slay eyeliner and undead lore at the same time?
brand management & copywriting
Professional Success
II specialize in helping creators, performers, and brands grow their digital presence, build authentic communities, and secure meaningful partnerships. My work blends strategic marketing, influencer management, and creative storytelling, delivering results that go beyond visibility, driving engagement, loyalty, and conversions.
As the Brand Manager for the Dungeon Dudes, one of the most successful Dungeons & Dragons YouTube channels, I oversee the full brand ecosystem: developing cross-platform strategies, executing marketing campaigns, managing community engagement, and coordinating merchandise and publishing initiatives. My leadership has supported the channel’s consistent growth, expanding into new revenue streams such as books, Patreon, live events, and partnerships with major tabletop publishers.
I also serve as the Digital Content Consultant & Brand Deal Manager for actress Anjali Bhimani (Overwatch, Apex Legends, Ms. Marvel). In this role, I manage her social media strategy, brand collaborations, and analytics, while securing partnerships across tech, gaming, travel, beauty, and lifestyle. Leveraging her celebrity platform, I’ve positioned her as both a performer and a creator, growing her audience reach and deepening her brand identity.
Beyond these anchor clients, I offer freelance marketing, copywriting, and content strategy for independent publishers and creators in the TTRPG and gaming industry. I’ve collaborated with Snowbright Studios (Tea Time Adventures 2E, Tea Pets, Insecterarium), crafting launch campaigns, influencer activations, and press outreach that reflect their inclusive, narrative-first ethos.
Most recently, I wrote advertising copy for the YouTube actual-play series Tales from Woodcreek, helping shape the voice, tone, and storytelling of the promotional campaign across YouTube and social platforms.
Across every project, I combine big-picture strategy with hands-on execution, from designing media kits and writing campaign copy to editing content and running analytics reports. This end-to-end approach has made me a trusted partner for creators and companies seeking not just creative ideas, but measurable, sustainable growth.
If you’d like to collaborate, commission marketing or copywriting work, or explore a partnership, please use the contact form, I’d love to connect and help bring your next project to life.
Level 20 Fitness
Level Up Your Health—No XP Required
At Level 20 Fitness, I team up with my husband, Jay Foster (Swole Initiative), to offer personal training and nutrition coaching designed for the TTRPG community. Whether you're a total beginner or returning to the gym after a long quest, we make fitness accessible, fun, and sustainable.
As a certified personal trainer and flexibility specialist with a background in bodybuilding, powerlifting, and Olympic weightlifting, we combine real-world strength with real empathy. Together, we use our love of games and years of fitness experience to help fellow nerds feel strong, confident, and ready for whatever life throws their way.
Start your journey here.
my competition photos
Swole Initiative network
Catch me live on The Swole Initiative Network, a TTRPG Twitch channel & YouTube channel. I bring my signature mix of heart, humor, and high drama to the table as a player and GM in chaotic campaigns that flex just as hard emotionally as they do narratively. We are a group of best friends who love storytelling almost as much as we love each other.
Whether I'm roleplaying a Grave Domain Cleric, rolling nat 1s with flair, or helping to build unforgettable worlds, my goal is simple: make every session feel like a cinematic event—with jokes, feels, and just a little goth sparkle.
